Wharton Online Launches Coursera Course on Business Creativity

The **Wharton School** has launched a new online course, **Creativity in Business and Other Disciplines**, hosted on **Coursera**. This self-paced program, priced at **$99**, aims to equip professionals with creativity as a strategic tool across various sectors, including business, design, science, and technology. The curriculum draws on cognitive science, design thinking, gamification, and AI, featuring insights from innovators like Nobel laureate **Dr. Drew Weissman**, sculptor **Dale Chihuly**, and fashion icon **Tommy Hilfiger**. Developed by Professor **Yoram (Jerry) Wind**, the course is an expansion of a popular MBA elective, now accessible to a global audience.

• Wharton Online has launched a new $99 Coursera course on business creativity.
• The course aims to teach creativity as a strategic, cultivable skill across various industries.
• It features insights from notable innovators like Dr. Drew Weissman and Tommy Hilfiger.
• Professor Yoram (Jerry) Wind, a long-time Wharton faculty member, developed the curriculum.
• The offering reflects the growing demand for creative skills in the modern workforce.

Wharton Online's new Coursera offering, **Creativity in Business and Other Disciplines**, provides a structured, nine-module curriculum designed to teach practical creative problem-solving. The course leverages a blend of established methodologies like design thinking and emerging technologies like AI, aiming to provide tangible skills for a diverse professional audience. The direct involvement of Professor **Yoram (Jerry) Wind**, who has taught a similar elective for over a decade, suggests a well-tested pedagogical approach, now adapted for online delivery and a wider market.

This launch represents a significant democratization of high-level business education, making **Wharton's** renowned expertise in creativity accessible to anyone with an internet connection and $99. By framing creativity as a cultivable skill rather than an innate talent, the course empowers a broad spectrum of professionals to innovate and problem-solve more effectively in an increasingly complex, AI-driven world. The inclusion of diverse, high-profile innovators like **Dr. Drew Weissman** and **Tommy Hilfiger** lends significant credibility and aspirational value to the program.

The notion that a $99, self-paced online course can instill genuine, strategic creativity across 'other disciplines' beyond business is ambitious, bordering on naive. While the course boasts impressive names, the effectiveness of translating the insights of figures like **Dale Chihuly** or **Dr. Drew Weissman** into actionable skills for a marketing manager or a software engineer remains unproven. The risk is that this becomes another credential-earning exercise, offering superficial 'tools' without fostering the deep, often messy, iterative process that true innovation requires, especially in fields far removed from traditional business contexts.

Originally reported by Wharton Newsroom